National Rural ACO

News, commentary and opinion on the ongoing transformation of our health care systems.

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The Critical Role of the CFO and Financial Consultants in Healthcare Reform

Many have described the transition from fee-for-service to fee-for-value for hospitals as crossing a “shaky bridge.” We are being asked to increase our spending to manage population health, resulting in preventing avoidable admissions that reduces per capita hospital revenue. It is no wonder that CFO’s are often reluctant to join ACOs.

The beauty of rural health is that the mission of a rural hospital CEO isn’t maximizing the daily census; it is serving the community’s health needs. Over time, most rural hospitals have acquired the majority of health services in town, including physician practices, skilled nursing, home health and hospice. The average rural hospital’s income is only 30% for inpatient care, with 70% of income coming from outpatient care. They have evolved into integrated delivery networks that provide about 70% of the total services that their community needs, although we do not capture anywhere near 100% of the market share for those services.

Rural hospitals also have small cash reserves, so any disruption in payment can be threatening to its survival. Our bridges are a bit shakier than most, and that is why the CFO and Financial Consultants are critical to the success of the transformation of rural health.

As we continue to implement our rural ACOs and study their impact on rural health systems, we have instituted a new role for the CFO and Financial Consultants in the transformation of the rural health system. We begin our monthly community steering committee meetings with a report from the CFO about the effect of the transition on the finances of the community health system. The hospital can and must control the rate of change so that the health system survives to serve its community for many years to come. If the bridge feels shaky, we can focus on quality, prevention and wellness visits until the system has time to adapt. We can work on our referral patterns to maximize the value of care given outside of the community.

We have to work on building local market share at the same time we help people manage their disease and keep them healthy. We have to increase primary care services and access, while still supporting the largely fixed costs of the hospital. Using the claims data provided for ACOs, we have to understand what services we could provide our patients that we don’t today, and how to increase our market share for the ones we do offer.

Beginning with our 2016 ACOs, we will have Financial Consultants at the table to hold the bridge steady while we cross to the new value-based payment models. Working side by side with the CFOs, we can create a better future for our communities with better quality of life and a thriving rural health system. Rural health systems are blessed with several great Financial Consulting firms, and the National Rural Accountable Care Organization will be announcing partnerships with these firms in the weeks to come.

 

Call for Speakers: Rural ACO Summit

The National Rural ACO is hosting a free educational conference at the Capitol Hilton in Washington, DC on Monday, February 2, 2015; the day before the National Rural Health Association’s Policy Institute. We are looking for current rural ACO members to participate in the conference as we seek to provide real world perspectives of implementing an ACO from your unique experience as rural providers.

If you are selected to speak you will receive a $1,000 travel stipend to attend the Summit in addition to the opportunity to present your experiences as an ACO member in either one of our plenary panel sessions or in one of our breakout sessions. Speakers should be prepared to present for 15 minutes followed by Question & Answers.

Who should submit a proposal?

–      Members of the National Rural ACO

–      Members of other Rural ACOs

–      Rural members of Urban ACOs

–      Rural members of Advanced Payment Model ACOs

Suggested Content of Proposals (not limited to the below):

–     Best practices for quality improvement

–     Lessons learned from the Advanced Payment Model

–      Policy recommendations to improve rural ACO participation and performance

–      Using data to improve care and lower costs

–      Care Coordination case studies

–       IT and data challenges and successes

–       If I could do it all over again, I would…..

 

To submit your proposal, please submit the following items to Denise Brewer by Wednesday, December 3, 2014.

  1. Complete Contact Information of proposed speakers and bios
  2. The ACO you will be representing and what cohort year
  3. Brief overview of your presentation/ACO experiences
  4. 3-5 learning objectives attendees will gain from your presentation

CMS is at the table. Are you? We look forward to seeing you in Washington, DC! Go to http://www.eventzilla.net/web/event?eventid=2139051843 to register today. There is no cost to register.

What is the National Rural ACO?  It is an affiliation of rural providers who are moving toward new models of care delivery that implement coordinated, patient-centered care to improve the quality of life for their community and reduces avoidable healthcare spending. It provides educational resources and learning networks for existing ACOs and future ACO applicants. Membership is open to all interested parties, at no cost or obligation.

 

Does CMS Really Hate Rural Hospitals?

We often hear in our travels the opinion that CMS wants to close rural hospitals and have everyone use urban hospitals instead. Many think that CMS believes rural hospitals are too expensive and provide low quality care. They point to the plethora of innovation models focused on urban areas, with almost no rural health system participation, unless the rural member joins as part of an urban system. Sixty percent of rural health systems are supported by local tax dollars and would rather “live free or die.”

Is it that CMS doesn’t care, or is it that they don’t know? Historically, health insurance payment innovation has always come from the private sector first. Commercial insurers created ACOs long before Medicare did. Diagnosis Related Groups (DRGs) were a commercial insurance innovation. Capitation and HMOs were tested in the private sector first. The government needs data and experience before it can implement new payment models, and the private sector is not testing new models in rural America. Furthermore, urban payment models cannot scale down to rural health systems. Everyone remembers when DRGs were implemented in rural hospitals. Hundreds of rural hospitals closed as a result. CMS is wise to be cautious.

As rural healthcare providers, we are going to have to lead innovation if we want to survive. No one else can or will do it for us. We have formed the National Rural Accountable Care Organization so that we can pool our resources, our knowledge, our lives and our ideas to create and test new payment models. The future of our communities depends on us working together. Join us.

Celebrate National Rural Health Day on November 20

This was written by my colleague Bob Humphrey of CSPI and I want to share it with you.  Celebrate Rural Health Day!

National Rural Health Day

November 20th is National Rural Health day. As a former CEO of 3 rural hospitals in Alabama, let me share my thoughts on the important role of our rural healthcare providers, employees and volunteers and their contribution to the fabric of rural America.

In the small, rural hospital we know our patients; we know their first name and their relatives. We know the patient whose grandfather started the town’s feed store. We respect the intent of HIPAA, but we respect our patients even more.

We provide good quality care. We have excellent clinical systems and our quality and patient satisfaction scores rival any medical center. Our employees are knowledgeable and work hard; and many have worked at our facility for decades.

We have been under constant financial pressures lately, mainly due to scale, but we will persevere because the alternative is not acceptable to us or our community.

There have actually been some developments that should offer some encouragement to us and relieve some of this financial pressure….

-adoption and acceptance of telemedicine along with fair reimbursement

-our existing and longstanding rural primary care base will be a strength as we shift the payment model to ACOs and other Value Based Purchasing mechanisms

-our economic value to the local community is being fully realized

-our high quality measurement scores and patient satisfaction scores are being recognized by our community, peers and by payers and leaders on the national level.

All of this give us reason to celebrate Rural Health Day and here are some ways to celebrate…

-Go see the doctor who has been there for 30 years and shake his /her hand.

-Have a cup of coffee with the coworker who has been working at the hospital since they wer 18 years old.

-Take hold of a patient’s hand that you know has been in your hospital several times and assure them that we will always be there to take care of them.

-Thank a volunteer for their special role at the hospital.

-Tell Dietary how good that Peanut Butter pie is and Housekeeping how spotless the patient rooms are.

-Visit the employees out back in the trailer and thank them for their contribution to the mission of the hospital.

Then try to leave work early enough to catch the sunset over your community and reflect how vital your hospital is to you and all of those around you.

Go Rural!

Rural ACO Summit Set for February 2, 2015 in Washington, DC

Fifty-nine Critical Access Hospitals joined ACOs in order to participate in the Medicare Shared Savings Program in 2014. This number will more than double in 2015, representing more than 10% of all CAHs. CMS is providing $114 million in grant funds for up to 300 rural health systems to join the program in 2016. The National Rural ACO is hosting a free educational conference at the Capitol Hilton in Washington, DC on Monday, February 2nd, 2015; the day before the National Rural Health Association’s Policy Institute. Visit www.ruralaco.com to learn more about the conference.

The Rural ACO Summit, sponsored by the National Rural Health Association and the National Rural Accountable Care Organization, will bring together experienced 2012-2014 rural ACOs, new 2015 rural ACO participants and potential applicants for the 2016 Program. Participants will learn the basics of ACO participation — including positive and negative effects on budgets, staffing, billing, and utilization. They will learn about policy issues that must be addressed to fix unique rural issues and the benefits of the ACO program, including important waivers and full access to claims data for your patients.

Who Should Attend?

New or existing ACO participants will not want to miss this opportunity to hear the latest from CMS and the experts in Washington while meeting with other ACO members from across the country looking to share information.

Prospective ACO applicants should attend to gain valuable first-hand knowledge from early adopters and recognized experts in the program. It will be a fantastic opportunity to determine whether you can, or should, join an ACO.

Attendees will also learn how to qualify and apply for the exciting new ACO Investment Model Program, $114 million dollars already allocated by CMS which pre-pays qualifying applicants, providing the start-up capital to fund rural ACO participation.

CMS is at the table. Are you? We look forward to seeing you in Washington, DC!  Click here to register today. There is no cost to register.

Click here for more information about the Policy Institute.  We look forward to seeing you in Washington, DC on February 2, 2015.

Rural ACO Summit Set for February 2, 2015 in Washington, DC

Fifty-nine Critical Access Hospitals joined ACOs in order to participate in the Medicare Shared Savings Program in 2014. This number will more than double in 2015, representing more than 10% of all CAHs. CMS is providing $114 million in grant funds for up to 300 rural health systems to join the program in 2016. The National Rural ACO is hosting a free educational conference at the Capitol Hilton in Washington, DC on Monday, February 2nd, 2015; the day before the National Rural Health Association’s Policy Institute. Visit www.ruralaco.com to learn more about the conference.

The Rural ACO Summit, sponsored by the National Rural Health Association and the National Rural Accountable Care Organization, will bring together experienced 2012-2014 rural ACOs, new 2015 rural ACO participants and potential applicants for the 2016 Program. Participants will learn the basics of ACO participation — including positive and negative effects on budgets, staffing, billing, and utilization. They will learn about policy issues that must be addressed to fix unique rural issues and the benefits of the ACO program, including important waivers and full access to claims data for your patients.

Who Should Attend?

New or existing ACO participants will not want to miss this opportunity to hear the latest from CMS and the experts in Washington while meeting with other ACO members from across the country looking to share information.

Prospective ACO applicants should attend to gain valuable first-hand knowledge from early adopters and recognized experts in the program. It will be a fantastic opportunity to determine whether you can, or should, join an ACO.

Attendees will also learn how to qualify and apply for the exciting new ACO Investment Model Program, $114 million dollars already allocated by CMS which pre-pays qualifying applicants, providing the start-up capital to fund rural ACO participation.

CMS is at the table. Are you? We look forward to seeing you in Washington, DC!  Click here to register today. There is no cost to register.

Click here for more information about the Policy Institute.  We look forward to seeing you in Washington, DC on February 2, 2015.

Kicking Off the 2015 ACO’s

We’ve enjoyed a strong start launching Rural ACO steering committees last week. The member driven committees bring physicians, hospital administrators, community care coordinators as well as senior leadership from clinics, marketing, compliance, case management and emergency departments together to implement the programs that will drive improved patient care and lower costs.

In our daylong launch gatherings, it was interesting to hear comments from the gathered professionals. There was a genuine excitement. I overheard several conversations about “doing the right thing”, “getting the resources needed to improve patient care”, “coordinating with community resources”, “not letting patients slip through the cracks.” In one conversation I caught how “It’s been a long time coming. We went through managed care in the 90’s and abandoned it. This is different. We are breaking a vicious cycle, finally with the right alignment of incentives. This is why I went into healthcare in the first place.”

What were our steering committee members most concerned about? Patient access was top of mind and the ability to schedule enough appointments for the increased demand for services coming from chronic patients now managed by the new community care coordinators. A CFO expressed some questions about how a new program will affect the finances of his organization. We put him in charge of the program. The change from fee-for-service to a fee-for-value model is a transition. We can go as slow or as fast as the team decides to run, so we start every meeting with getting feedback from the CFO on whether the pace of change is too fast, too slow or just right and adjust the program accordingly.

We are off and running, and so are our member healthcare communities who have enthusiastically joined our effort to help rural communities collaborate in order to be able to afford and qualify for innovative payment models that support better care, lower costs and the sustainability of rural health systems.

2015 Physician Fee Schedule Released – Join Us on Nov. 11 to Discuss

On Friday October 31, CMS released the 2015 Physician Fee Schedule rule, which includes important information about how to receive reimbursement for Care Coordination services – a key component of an Accountable Care Organization.

There are important changes regarding the PQRS and Value-Based Modifier programs, as well as updated quality reporting requirements for the Medicare Shared Savings Program. Our short summary is available to download.

We will have a Webinar on November 11th at 10am PT via www.readytalk.com / 303.248.0285 / 5004777 to discuss these changes and answer your questions on the new rules.

Last Day to Comment!
Reminder: CMS has asked for comments on innovation in the Medigap and Retiree Supplemental Design. Using this PDF comment form, please enter your contact information on page 2 and answer question 13 on page 5 (my comments are included, please use your own words) and save the document.

Submit the form to HealthPlanInnovationRFI@cms.hhs.gov today, (due November 3rd).

Comments matter! Your voice will be heard.